PE Ledger

To win the holiday season, Etsy sellers and other small businesses are counting on local sourcing

Small businesses that focus on local supplies are ready for holiday shoppers as supply chain snarls delay holiday shipping and leave some companies scrambling.

Darin Mays isn’t dealing with labour issues or supply chain issues like some of his big-box competitors this holiday season, and sales are up.

Urban Wing, the entrepreneur’s Minneapolis-based company, creates wood pole tables for usage around patio heaters, umbrellas, and basement poles. He sells the tables, as well as sauna products, on the internet and through Etsy.

After leaving a job in health-care technology last year, Mays decided to follow his ambition of running a business. His only employee is his wife.

Mays explained, “I get the majority of the stuff locally, which provides me an advantage.” “However, as an innovator, I can design and manipulate items on the fly, so pivoting isn’t difficult.”

Having a product to sell has proven advantageous. Sales are up 900 percent this month compared to the same period last year, according to Mays. He claims to have sold over 500 tables on Etsy alone.

The majority of Etsy sellers run their businesses from their homes and source their raw materials locally. Despite the fact that larger merchants are experiencing supply issues, Etsy is well stocked in the categories most affected by these interruptions, such as toys and furniture. More than ninty million items and 5 million vendors are available on the platform, up from 2 million before the outbreak.

Etsy CEO Josh Silverman expressed optimism that the company will have another successful holiday season this year. In preparation, several vendors began stockpiling up in August and September.

Planning to shop local

“More than 90% of Etsy sellers say they get their supplies from within their own country. In fact, approximately half of U.S. retailers say they source all of their raw materials from within their own state,” Silverman added. “As a result, their supply chain is really easy.”

More than a 3rd of respondents to Small Momentive’s Business Saturday survey indicated they planned to support a local business on Saturday. This is an increase from 30% last year but a decrease from 39% in 2019.

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