Kellogg’s claims the shortage is due to supply difficulties and a labour conflict.
Many bakers are scrambling to get their hands on Rice Krispies, one of the primary components of a number of Christmas delights like peanut butter balls and holiday squares, due to a shortage of a vital ingredient ahead of the holidays.
In the midst of cereal scarcity, grocery stores claim they’re battling to keep up with demand and maintain the cereal in stock.
“We had a few boxes below, and we had some folks phone and come retrieve them straight away. That’s all there is to it “Brittany Blaisdell, of the Ellerslie Red & White store in Tyne Valley, P.E.I., agreed.
Blaisdell said she’s been getting a lot of calls from folks on the Island who say they can’t locate Kellogg’s cereal anywhere.
“You get to know the ordinary individuals that do all the Christmas baking and everything like that because it’s a bit of a smaller town here,” she added.
“That’s kind of what they’re looking for, and they haven’t found them yet.”
Due to a worldwide supply chain crisis and a strike at four Kellogg’s cereal plants in the United States, where 1,400 workers have been on strike since October, the cereal is in short supply across Canada.
“Where the Rice Krispies should be, there’s a giant void,” said David Fraser, store manager at the Co-Op in Souris, P.E.I. He claims that getting the product has been difficult for more than a month.
“It’s one of the baking requirements, especially for peanut butter balls and other baking things.”
Kellogg Canada is unsure when the labour conflict will be resolved.
“At this time, we don’t have a projected timeframe for when the product will be back in stock,” the firm stated in a statement to CBC News. “However, we can say you that we are working as quickly as we can to get it back on shop shelves.”
Kellogg’s and the union that represents the workers had struck a tentative deal. The workers, however, rejected the offer on Tuesday, and the talks came to a halt.
In the meanwhile, bakers may need to find adequate substitutes for the snap, crackle, and pop.
“They’re looking for alternatives, and I’m not sure what the ideal item would be,” Fraser explained. “They’re just hoping they get in soon.”
Holiday variations of Rice Krispies with red and green-coloured rice are still available at Fraser’s store, but bakers prefer the original, he added.